Google is Watching You

Google is Watching You

A new Google patent is calling forth shades of Orwell’s 1984. Filed on the 28th of February 2013, and published on the 14th of April 2016, the patent named Ranking Query Results Using Biometric Parameters, describes a technology that will make it possible for Google to observe your reaction to a search result through the camera on your phone. So yes, soon we’ll be able to say: Google (or the Big Brother of search engines) is watching you.

Read More

Why Content Marketing isn't Only for Larger Enterprises

Why Content Marketing isn't Only for Larger Enterprises

Content marketing has been a buzzword for a while now, with countless large, international brands enthusiastically jumping on the bandwagon and making the concept work for them. When one thinks of the incredible success that many of these brands have had, whether it be thanks to the exorbitant budget that went into the creation and distribution of the content, or the quality and creativity of the content itself, it leaves many small business owners wondering whether there is truly a place for them within the digital marketing world.

Read More

How to Build a Content Factory

How to Build a Content Factory

It takes a village to raise a child and it takes a content factory to build a brand. As we all know, you need to produce a significant amount of high quality content on a regular basis if you want to build an audience for a brand (meaning that a small team of freelancers isn’t going to cut it). Either hire a Content Marketing company to take care of your content needs or get to work and build your own content factory.   

Read More

Sometimes Technology Gets in the Way of Communication

Sometimes Technology Gets in the Way of Communication

At this year’s IAB Summit, digital marketing expert, Enzo Scarcella, stated the following: “Sometimes technology gets in the way of communication”. I found myself deeply struck by this statement and it sent my mind reeling. Even after he put it into context by talking about the importance of mobile optimisation, I couldn’t help but consider what he had said in a broader context. 

Read More

Three Reasons Your Content isn't Getting Results

Three Reasons Your Content isn't Getting Results

A common misconception is that content marketing is simple – anyone can do it. You write content and then you distribute it. Pretty straightforward, right? Unfortunately not. Content marketing is strategic. It is complicated. It is an art. It is a science. And, if done correctly, it is the thing that will completely transform your business, your client base and your reputation for the better. 

Read More

Zero to Hero: How to Get Your Team Motivated

Zero to Hero: How to Get Your Team Motivated

When it comes to defeating the January ‘back-to-work’ blues, team leaders have their work cut out for them! Take it from us; we know all about what it means to rely on copious amounts of caffeine to get through the first few days (read weeks) of a new routine! However, while we spend our days looking at flight specials to tropical islands, we’re aware of the fact that we’ve got to fall back into ‘work-mode’ sooner or later.

Read More

Location-based marketing, how to make it work for your business

Location-based marketing, how to make it work for your business

 Consumers are turning to their mobile devices more and more to search for their favourite restaurant, local pub or shopping centre. With smartphone usage and technology having grown increasingly more sophisticated, location-based marketing is all the hype at the moment. The question is, what exactly is location-based marketing and how can companies benefit from it?

Read More

SEO Forecasts for 2016

SEO Forecasts for 2016

There is no doubt about the fact that Google has thrown many a spanner in the works in the form of complicated algorithm updates this year. If the infamous ‘Mobilegeddon’ wasn’t enough, towards the end of October, Google made another shock announcement by informing the world that it has been using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results – and that this has been going on for a while. For those who have been dedicated in terms of their SEO efforts, this is actually great news.

Read More

The Difference between Mobile Compatibility and Optimisation

The Difference between Mobile Compatibility and Optimisation

In today’s market, the chances of getting by without a mobile-friendly website are pretty slim, especially if you’re trying to make an impression, or sell a service or a product. However, there are pockets of entrepreneurs that don’t understand the concept, let alone the importance thereof. After all, how can we expect those who are not part of our industry to understand when the lines between mobile compatibility and optimisation are blurred?

Read More