In today’s market, the chances of getting by without a mobile-friendly website are pretty slim, especially if you’re trying to make an impression, or sell a service or a product. However, there are pockets of entrepreneurs that don’t understand the concept, let alone the importance thereof. After all, how can we expect those who are not part of our industry to understand when the lines between mobile compatibility and optimisation are blurred?
When trying to make a substantial mark on the internet, especially in the world of ecommerce, simplicity is the key to understanding the most complex of requirements and concepts. If you try and understand internet jargon in its raw form, the chances are rather high that you’ll disregard it for being too complicated. Nevertheless, in a world where shoppers are glued to the screens of their smart devices, it has become imperative that entrepreneurs make the effort to become mobile-savvy. Let’s take a look at how to define each term:
Simply put, mobile compatibility can be explained in those exact words – a website that is compatible across desktop and mobile browsers, including smart phones and devices (iPads and tablets). Not only will a mobile-compatible website render properly on a smart device but it is also required to function optimally while displayed on a cell phone tablet screen.
A site that has been optimised for mobile purposes is far more advanced than a site that is simply ‘compatible’ with mobile devices. Mobile optimisation will allow the site to reformat when displayed on a mobile device, that navigation is simplified and that content (visual and copy) has been reconfigured to meet the requirements of a smaller device.
Defining the Difference
While mobile compatibility, in essence, enables your audience to view your site and find what they are looking for, it is simply not enough. Mobile optimisation, however, allows for the necessary changes that make mobile navigation simple and effective. If your site has been optimised for mobile use, the chances are high that your audience will make full use of what it is that you’re offering, whether it is information or an opportunity for online shopping.
Why is Mobile Optimisation Important?
Think of mobile optimisation as a face lift – without it, your website will not be able to keep up with the changing needs and wants of your consumers. Today, mobile use is ever on the rise, which means that desktop use is quickly becoming less popular. Not only is it convenient to make use of your phone to browse online while you’re going about your daily routine but it is also cheaper than getting into a car, driving to a shopping centre, bank or library. Mobile optimisation also allows for increased engagement – someone could spot something on your website and share it on social media, resulting in an increase in interest. Understanding the difference between mobile compatibility and optimisation will guarantee the success of your website, even if you are still in the planning stages of your endeavour.
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