The roll-out of the dreaded “Mobilegeddon” in April 2015 – a minor Google algorithm update – emphasised the importance of having a functional, mobile-friendly website. Those who did not meet the grade when it came to mobile responsiveness noticed a steep decline in rankings. With this in mind, there has never been a better time to boost your business by embracing the power of mobile and the effects that it can have on the success of your e-commerce site.
Below are just a few reasons why website mobile optimisation is no longer an option, but a necessity:
91.7% of all South African internet users own a smartphone¹
This means that a large number of these people are using their smartphones to surf the web, to do research on available products and services, to make online purchases and, yes, to browse your website.
Only 18.5% of internet users use laptops/desktops/tablets to access the internet on a daily basis ¹
The rest are using their smartphones. Think about it – if your website is not mobile-friendly, all of these people who visit it using their smartphones, and upon being faced with slow loading times and difficult, complicated navigation, will make a quick exit and visit the websites of your competition instead.
1 in 3 South Africans make online purchases using their smartphones¹
Because of this, it is also important to ensure that your check-out process is optimised for mobile too.
People purchasing online via their mobile phones tend to spend 30% more than those using desktops²
The average order value for someone shopping online using their mobile device is R919,26, compared to R707,32 for those using a desktop.
Mobile-friendly websites help to enhance your SEO efforts
As already mentioned, the “Mobilegeddon” algorithm update penalised websites that were not mobile-friendly. This means that it also helped to improve the rankings of those websites that were.
Mobile-friendly websites enhance user experience
Websites that are mobile-responsive result in faster download speeds and improved readability and functionality for those who are visiting your site using a mobile device. This immediately enhances user experience and increases the chances of the user coming back – either for more information or to make a purchase. Either way, the end result is always positive.
It is therefore obvious that mobile-friendliness is the cornerstone for the success of online businesses in South Africa and the rest of the world. So take that leap of faith and do the one thing that both your customers and your bottom line will thank you for – optimise your website for mobile!
Test Your Site for Mobile Friendliness
Google has a simple and effective tool to check how friendly it thinks your site is while also giving you some tips on what needs to be done to improve the website for mobile devices.
Check the tool out here: https://www.google.com/webmasters/tools/mobile-friendly/
Sources and further information