As many business owners have come to realise, content marketing is a diverse industry that provides results only if you are willing to innovate and evolve with the times. While blogs and articles form an integral part of content marketing, there are many different types of content that you should embrace if you really want to make a difference with your brand. Here are five types of content that you should be creating.
Ebooks have been around for some time, whereas interactive ebooks are slightly more ‘new age’ and are garnering outstanding results for content marketers all around the world. This shouldn’t come as a surprise – the main goal of content, after all, is to convince the reader to engage in one way or another, and what better way in which to achieve this goal than to make it possible for your readers to actually interact with your content? Things like movable images, embedded videos, and interactive infographics (see below) are sure to grab and hold the attention of your readers.
People are visual creatures, meaning that they are most likely to respond favourably to pieces of content that are more visual in nature. If designed strategically, infographics are sure to make an impression. In order to ensure great success, be sure to include things like scrolling effects (i.e. when the reader scrolls, he or she is met with interestingtransitions or animations) and clickables (i.e. when the reader clicks on a certain portion of the infographic, it displays new text and information).
Memes are all the rage on social media platforms at the moment, often ranking as the most shared type of content by people from all corners of the globe. Knowing this, what better way in which to make a statement than by embracing this popular trend and using it to your advantage? If you don’t feel comfortable enough creating your own meme, why not consider memejacking? Click here to read through one of our previous blogs for a step by step guide on how to get this right.
Unfortunately, most brand managers are sceptical when it comes to posting opinion pieces that might be considered slightly controversial. However, research has shown time and time again that these pieces are often the ones that receive the most attention. As long as you ensure that you don’t offend or discriminate against anyone, you shouldn’t be afraid to give this provocative approach to content marketing a try.
Another growing digital trend is that of podcasts – which, if you have access to a quality microphone and some tech know-how, are actually very easy to do. For best results, notify your following of your upcoming podcast using your social media profiles and blog – and don’t forget to post a transcript and audio recording for those who aren’t able to tune in live (if you choose to do the podcast live in the first place, that is).
For more tips on enhancing and improving your content marketing efforts, please feel free to browse our blog further or to get in touch with us directly.