Natural SEO Methodology

 

1. SEO Research and Analysis

Keyword Phrase Research

National Positions South Africa promotes your company’s website through proprietary search engine analysis by doing keyword phrase research. This research will examine the content and format of your business website to find the most relevant terms to your business purpose. Upon finding those terms, National Positions cross-references those against the most applicable search terms used by web searchers in order to create an ideal set of keyword phrases for your company.

 

Baseline Search Engine Traffic Report

After analyzing your company’s current search engine traffic statistics, National Positions South Africa will develop an overview of your company website’s SEO strengths and weaknesses.

 

Baseline Search Engine Ranking Report

After working together to find approved keywords and phrases that successfully and ideally promote your company, National Positions South Africa will create an extensive search engine ranking report, which can compare any local or international search engine and in any language. This report will detail your company website’s ranking position among top search engines, namely through Google’s two search options, ‘Pages from South Africa’ and ‘Pages from the Web’, which accounts for 93% of the total search traffic. We will work to secure top rankings on both of these Google Search options and to focus on SEO requirements for customers in the rest of Africa.

 

Competitive Analysis Report

In order to ensure your company will be highly rated, National Positions South Africa will do analysis on your top three to five competitors through search engine optimisation ranking reports. The data from these reports will be used to understand why these competitors have higher ranking in the search engines and how we can go about achieving high ranking specifically for your company.

 

Pages Indexed Report

We will run a pages indexed report to determine the number of web pages from your company’s website that can be found within major search engine databases, including Google, Yahoo, Bing, Ask Jeeves, AOL and more. Upon running this report, National Positions can determine which pages of your website are missing from the index of these numerous search engine databases.

 

2. Natural Search Engine Optimisation

Overview

National Positions South Africa will create SEO suggestions after research and analysis for key pages on your site.

 

Optimisation Elements

After research and detailed analysis of relevant keyword and keyword phrases per page of your company’s website, National Positions will create search engine friendly HTML code. This will incorporate page unique Titles, META descriptions, ALT Tags, and Navigation as well as Link Structures. This also includes:

Additionally, National Positions South Africa will examine web page body content and utilize its copy writing team to create a “smart” SEO website copy, which will appeal to both the consumers and the search engines.

 

If your website is developed in FLASH, National Positions has many options and techniques to enhance your website’s viability to the major search engines as most Flash sites are very difficult for search engines to crawl or ‘read’.

 

3. Link Popularity and Link Network Quality Consulting

Links?

 

In order to achieve a higher ranking on a search engine, a website needs many links. These links are seen as ‘votes’ by the search engine, which increase the website’s popularity and therefore also increases the ranking. This is a very basic overview of the process, but this process is very critical to understand in order to have successful SEO results in the long term.

 

Company Website Network Consulting

 

Often, the internal networks of a company’s website can create some of the best link acquisition potential which can significantly improve ranking within various search engines. National Positions South Africa will work with you to outline various SEO link opportunities to increase your website’s rankings. Another source of links to your website that can increase your overall rankings come from your suppliers.

 

Your Partner National Positions

 

National Positions South Africa works globally to develop a low cost linking strategy to suit your budget and website’s needs. With over 1,500 active clients worldwide and the support from our parent company, National Positions USA, based in California, we can offer clients in Africa an unmatched network of sites to assist in driving your rankings.

 

4. Post Implementation Reporting

 

Search Engine Rankings

After several of our recommendations have been implemented onto your company’s website, National Positions South Africa will then begin the reporting process. This process will include in depth ranking reports for all clients every two weeks or on demand.

 

 

Traffic

National Positions South Africa will monitor your company website’s traffic trends monthly. This will include monitoring total search engine traffic and individual search engine referrers for your chosen keywords or phrases.

 

SEO Executive Summary

National Positions South Africa will compare baseline measurements of traffic and rankings to post implementation reports in order to create an Executive Summary, which will clearly show the results of the Natural or Organic Search Engine Optimisation strategy. The Executive Summary will clearly outline and include the following: search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format.

 

5. Account Management

 

You will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the National Positions South Africa team to ensure all timelines are met and all SEO deliverables are created.