Search Engine Optimization

Natural Search Engine Optimisation Methodology

 

1. SEO Research and Analysis

Keyword Phrase Research

Using proprietary search engine analysis tools National Positions South Africa will work with you to develop the ideal set of keyword phrases for promoting your website. National Positions examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.

 

Baseline Search Engine Traffic Report

Using your web traffic software reports or through online access National Positions South Africa will analyze your current natural search engine traffic statistics and develop an overview of your sites' SEO strengths and weaknesses.

 

Baseline Search Engine Ranking Report

Using your approved keywords and phrases we will run an extensive search engine ranking report detailing your website ranking positions among the top search engines, (in South Africa Google accounts for the vast majority of search traffic at over 93%). Locally there are two search options within Google - 'Pages from South Africa' and 'Pages from the Web' - We typically work towards top ranking on both Google Search options. SEO reports can be baselined against any local or international Search Engine and in any language. We also focus on SEO requirements for customers in the rest of Africa.

 

Competitive Analysis Report

We will use the approved keywords to run similar search engine SEO ranking reports against your top 3-5 competitors; this allows us to understand why and how they are being highly placed by the search engines and what needs to be done to achieve similar SEO success.

 

Pages Indexed Report

National Positions South Africa will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, Bing (MSN), Ask Jeeves (Ask.com) and local Search Engines. These databases power the other major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site are being indexed by various search engine spiders and what is being missed.

 

2. Natural Search Engine Optimisation

Overview

Using our research and analysis National Positions South Africa will create SEO suggestions for key pages within your website.

 

Optimisation Elements

After careful selection of relevant keyword and keyword phrases per page, National Positions constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:

In addition National Positions South Africa will closely examine web page body content, and will utilise its copy writing team to create “smart” SEO website copy that will appeal both to the your consumer and the search engines.

 

If your site is developed in FLASH, (most Flash sites are very difficult for Search Engines to crawl or 'read') we have a number of options and techniques to enhance your site's viability to the major search engines.

 

3. Link Popularity and Link Network Quality Consulting

Links?

 

A link to your website is seem by the search engines as a 'vote' for it so broadly the more links or 'votes' from your website the more popular the search engines see it as and the higher it's ranking (not quite this straightforward but this is the basic theory that many search engines employ...). This process is critical to successful SEO results in the long term.

 

Company Website Network Consulting

 

Often a company’s internal networks of website's make up some of the best link acquisition potential and can dramatically improve ranking within Search Engines. With your help, National Positions will outline various SEO link opportunities which could greatly increase the overall rankings of your website. Another source of links to your website are from your suppliers.

 

Your Partner National Positions

 

National Positions South Africa has global reach and therefore the ability to develop a linking strategy, at low cost, to suit your budget and website's needs. With over 1,000 active clients worldwide and the backing of our parent company National Positions USA, based in California, we can offer clients in Africa an unmatched network of sites to assist in driving your rankings.

 

4. Post Implementation Reporting

 

Search Engine Rankings

Once a portion of our recommendations have been implemented on your site National Positions will begin the reporting process. We run in depth ranking reports for all clients every two weeks or on demand.

 

 

Traffic

National Positions South Africa will monitor traffic trends monthly. Specifically, National Positions South Africa will be monitoring total search engine traffic and individual search engine referrers for your chosen keywords and phrases.

 

SEO Executive Summary

National Positions will compare baseline measurements of traffic and rankings to post implementation reports and create an Executive Summary. This document will clearly outline search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format. This document will clearly communicate the results of the Natural or Organic Search Engine Optimisation strategy.

 

5. Account Management

 

You will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the National Positions South Africa team to ensure all timelines are met and all deliverables are created.