Monthly Archives: November 2011

Safeguarding your Unique Website Content

Unique content, everybody knows, is something every successful website needs, even more since the arrival of Google’s Panda update. Terrific content is well and good, but you need to optimize it to gain the best search engine position. If a … Continue reading

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Page Speed and Site Load Time – Does it affect your SEO Project?

The time it takes for your page to load, or page speed, is important. Recently Google’s Mark Cutts uploaded a video on his blog about the extent to which page speed affects SEO. Page speed, it transpires, is important, but … Continue reading

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Google Country Level Domains

Google now has a surprising number of country level domains – obvious ones like .co.za for local searches in South Africa but how about St Helena or an even smaller dot on the earth; Norfolk Island. This list is probably … Continue reading

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A Proper Social Media Approach to SEO

There does not need to be any conflict between SEO and social media, but it is necessary to bear a few points in mind while you work to improve your presence on social media and what effect it will have … Continue reading

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The Importance of Anchor Text – SEO Techniques

Your company’s SEO success utterly depends on a strategy of creating strong links. It is axiomatic that SEO stands on three legs: Onsite optimization, content and linking. Linking is crucial because search engines like Google use it to gauge how … Continue reading

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g|South Africa 2.0 – Google South Africa Conference Johannesburg

Googlers were in Johannesburg last week and kicked off a 2 day mutli-track conference covering AdWords, website optimiser, YouTube and presentations covering the entire Google ecosystem. Below are a few (random!) take aways from the conference….. click here for full … Continue reading

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Click Through Rates Dropping

A recent SEO report 1 shows that 52% of searchers click on a search result found on the first page of Google. The report based on Bing vs. Google CTR 2 study shows a noticeable drop of Click Through Rates … Continue reading

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Getting Fresh with Google

Does Google prefer fresh content? The question was always hotly debated amongst SEO companies because Google always held its cards close to its chest. Google tends to revamp their search engine algorithm often but recently it started to announce the … Continue reading

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SEO Still Top Dog: Internet Marketing 2011

In our new presentation on the most important Internet Marketing Trends of 2011, we take a look at the changes taking place and examine the money-making Internet strategies used by the best companies. The most noteworthy conclusion is that the … Continue reading

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Blogging for Business Success

Blogging used to be the preserve of the somewhat nerdish thinker with an opinion, but no longer. An increasing number of companies are proving that blogging has a definite marketing potential. The volume of blogs and their value is expanding rapidly as companies use it to boost their business profiles. It is becoming something every company should do and there are good reasons for the new blogging vibe: Continue reading

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