It is hard to believe it has already been two years since Google launched its Panda update, the impact of which many SEO companies are still feeling the effects of.
The first Panda algorithm update was launched in February 2011 and targeted low-quality sites with thin or very little content. Google Panda caused massive loss in traffic and revenue and sites with low-quality content suffered the most. This sparked many SEO companies to rethink their business goals as well as their way of doing business. For search engine marketing companies to continue to be economically viable, they would need to adapt.
Two years later, many have tried to follow Google’s unofficial guidelines but for the few that have been successful even more have failed. While sites did go through a massive quality clean-up in an attempt to get back in Google’s good graces (and even began expanding into other digital channels like social media), smart content providers found ways to diversify web traffic without having to rely heavily on Google.
Monthly Panda updates are becoming expected and SEO companies are learning that in order to provide their clients the best service there are no hard and fast ways of approaching search engine optimisation and that a one-size-fit-all strategy is not the way to go to achieve lasting success.