With the Panda update hot on our heels this would be a good time to reassess your SEO efforts. Over the past few years SEO strategies have been forced to make dramatic changes and move more towards optimising websites for people rather than robotic search engines. Today the huge effect that referral links have on pushing up website rankings have turned social media into the driving force for spreading links which gives ‘the people’ more power.
Monitoring the trends, it has become apparent that sticking to old SEO methods is more detrimental to a website’s rankings than beneficial. If you haven’t already made the changes, it’s time to clean up your SEO strategy.
Here are five old school SEO tactics that are no longer effective in the age of Penguin and Panda:
- Keyword stuffed content and domain names
Stuffing your content and domain names with targeted keywords may have worked before but the Panda update has changed the game and now using this tactic will simply damage your SEO efforts.
- Content cloaking
Cloaking is one of the oldest Blackhat SEO tricks which involves hiding keyword stuffed content intended for search engines, from the sight of visitors. Using this tactic is an invitation for Google to drop your rankings.
- Article directory submission
This is a time consuming strategy aimed at building link power and traffic to the website. Today the effort is really not worth it since Google devalued a majority of article directories and the directories that still carry a lot of power utilise “nofollow” links.
- Buying backlinks
Backlink buying was knocked out by the Penguin update. Besides the fact that most bought links are unrelated or have low page ranks, Google also monitors the rate at which links are accumulated. Ultimately Google penalises websites suspected of unnatural link building.
- Article spinning
Article spinning was developed to avoid getting penalized for duplicate content. Today the technique no longer applies and Google is able to detect the slight changes made to original articles.
Looking at how SEO has changed over a short period of time it’s fair to conclude that change is a constant in this industry. That said one thing will remain true; no matter what changes Google makes to its algorithm it will always be to the benefit of ‘the people’.