Tag Archives: SEO Techniques

Why Your Unique Content is So Valuable

Unique content, everybody knows, is something every successful website needs, even more since the arrival of Google’s Panda update. Terrific content is well and good, but you need to optimize it to gain the best organic search engine position. If … Continue reading

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Landing Page Optimisation for SEO and PPC Conversion

Landing pages are crucial in all your Internet marketing strategies, be it PPC efforts, organic SEO projects, e-mail marketing campaigns or social media launch pads.  Your business and the rate at which it converts visitors to customers and deliver results, … Continue reading

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Website Design and SEO – Keep it Simple

The first rule of marketing, for websites as for anything else, is to find out what the client or user wants. It seems ease of accessibility and user-friendliness is top of the list. HubSpot ran a study and concluded that … Continue reading

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SEO Tips on Keyword Selection for SEO

SEO Tips An Internet user looking for a product will most often do this by typing in a search word or phrase into a search engine. If your keyword corresponds with this word, and if your search engine ranking is … Continue reading

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Backlinks or Inbound Links and your SEO Programme

We had previously talked about how linking or backlinking boosts your website’s rankings and gets your company website found by more people. Backlinking, as we emphasized before, will push your site up through the rankings which will let more people … Continue reading

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Page Speed and SEO – Is it Important?

The time it takes for your page to load, or page speed, is important. Recently Google’s Mark Cutts uploaded a video on his blog about the extent to which page speed affects SEO. Page speed, it transpires, is important, but … Continue reading

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Page Speed and Site Load Time – Does it affect your SEO Project?

The time it takes for your page to load, or page speed, is important. Recently Google’s Mark Cutts uploaded a video on his blog about the extent to which page speed affects SEO. Page speed, it transpires, is important, but … Continue reading

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Google Country Level Domains

Google now has a surprising number of country level domains – obvious ones like .co.za for local searches in South Africa but how about St Helena or an even smaller dot on the earth; Norfolk Island. This list is probably … Continue reading

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The Importance of Anchor Text – SEO Techniques

Your company’s SEO success utterly depends on a strategy of creating strong links. It is axiomatic that SEO stands on three legs: Onsite optimization, content and linking. Linking is crucial because search engines like Google use it to gauge how … Continue reading

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Click Through Rates Dropping

A recent SEO report 1 shows that 52% of searchers click on a search result found on the first page of Google. The report based on Bing vs. Google CTR 2 study shows a noticeable drop of Click Through Rates … Continue reading

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